Newsletters That Get Read, Remembered & Replied To
Each newsletter is built from user research, expert interviews, and deep industry context, so your audience gets content they can learn from, act on, and share.
Want to see if this is a fit?
Why a Newsletter?
Why Not Just Social, Blogs, or Ads?
Build trust with consistent value
Show up regularly with helpful content that earns trust before there’s a need.
Educate without the sales pitch
Share stories and insights that teach — not sell.
Turn readers into customers
Segment, personalise, and engage to drive real conversions at scale.
Because a newsletter gives you something none of those channels do: Attention—without the algorithm.
Newsletters land directly in your reader’s inbox. No SEO. No scroll. No platform rules.
So, what next?
Whether you’re starting from scratch or already have a platform, the process is simple, collaborative, and insight-driven.
Setup
Pick the right platform, set it up for deliverability and tracking, and turn quick weekly calls into high-impact newsletters your audience looks forward to.
Storytelling
Turn those raw inputs into a clear, valuable, well-structured newsletter tailored to your audience.
Execute
Support social media growth, set up your newsletter on the right platform, and run quality checks to ensure smooth, on-time delivery.
REporting
Track open rates, clicks, and subscriber growth, and share insights for continuous improvement.
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Welcome email or onboarding sequence
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Content calendar to track themes
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Repurposing into blogs, LinkedIn posts, or internal docs
Optional Add-ons
"We are positive about the collaboration with Shalini. She takes good lead in the process and she clearly knows what she is talking about when it comes to newsletters. I liked that there are clear agreements about what will be delivered and when. We had weekly coordination and a clear schedule in which she took the lead. I can definitely recommend her!"
Suzanna and Ron
PriBusiness
See how PriBusiness achieved a 40% open rate with their newsletter
Why this works for you &
your business?
This isn’t a packaged, one-size-fits-all newsletter service.
What you get during the pilot:
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A custom-built newsletter process tailored to your team and goals
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One-on-one strategy and execution from a content expert with 15+ years of experience
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Full transparency: what’s working, what needs iteration, and what can be scaled
This is ideal if you:
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Don’t want to hand off newsletters to a junior or a template
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Want a thinking partner, not just a writer
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Are ready to build something your audience actually looks forward to
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